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| Keep Your Workforce Healthy With Wellness Incentive Programs |
Loyalty in the workplace is gone.
Modern generations no longer feel committed to their employers as their
parents once did. They don’t feel a
sense of pride in taking one for the team if it isn’t going to immediately
benefit them, and if you aren’t going to give them what they want then they are
going to go somewhere else – fast. It is
this egocentric mentality that makes providing worthwhile benefits not just a
nice amenity anymore but a necessity.
Yet this new generation of workers don’t just want to be lavished with
perks, they want to feel like they are valued as individuals inside the
organization, which is why wellness incentive programs are essential employer
tools.
Wellness
incentive programs are a form of a multifaceted benefits package
provided by employers that tend to the health of the employee. They are a conglomeration of discounts, free
passes, and complimentary evaluations that all focus on ensuring the individual
employee is in good shape both physically and emotionally. Common components of wellness incentive
programs include discounts to local sports clubs, preventative screenings in
the doctor’s office, annual wellness fairs, reduced membership to weight loss
programs, and the in-office distribution of stress management information
through flyers and e-mails.
These programs are popular with employees and potential employees for
myriad reasons. One reason is that they
encourage access to many lifestyle refinements – such as health club
membership, better diets, and a lowered stress level – that are considered by
most of the workforce as indulgent luxuries.
Similarly, and perhaps more importantly, they show employees that you
want them to enjoy these finer things, which signifies to them that you truly
value their contribution and believe in a reasonable work-life balance.
Yet this is exactly why these programs are not only beneficial for
employees, but also for employers.
Wellness incentive programs are relatively cheap to maintain, yet they
speak volumes to your workforce. Many
companies today talk a big game about the value they place on the balance
between work and the life employees have outside of work without ever following
through. Work-life balance is key for
the employee to hear, yet it’s not always what the employer needs. However, established wellness
programs provide a concrete piece of evidence that can be pointed to
that not only substantiates the claim but also makes good on it without
disrupting the productivity of the workplace.
That’s not to mention the fact that happy and healthy workers are more
productive workers. Studies have shown
repeatedly that employees who maintain a healthy lifestyle and participate in
stress-reducing activities outside of work – such as regular exercise – are
able to maintain concentration for longer and enjoy higher overall energy
levels. Similarly, research has also
proven that workers who feel they are valued by the overall organization will
yield better results that those who feel disgruntled or lost in the shuffle.
Perhaps the best part of wellness incentive programs is their low
cost-to-results ratio. Since the
programs consist of little more than group discount rates and good PR, there is
little to pay for. Many companies that
work in the health sector are only too happy to be involved in the program for
a nominal fee for a chance to directly advertise to such a rapt audience,
meaning all you really have to do is compile the information of the various
services, print it in a nice brochure, and pass it out. You can be guaranteed that the benefits you
will receive in the form of higher morale and better productivity will be
exponentially greater than the effort it takes to establish the program.
|
| Category
Business |
Author
Anonymous
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